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Routledge Focus on Language and Social Media

The Language Work of Social Media Influencers as ‘New Generation’ Copywriters

Olivia Droz-dit-Busset

The Language Work of Social Media Influencers as ‘New Generation’ Copywriters

Routledge Focus on Language and Social Media

The Language Work of Social Media Influencers as ‘New Generation’ Copywriters

Routledge Focus on Language and Social Media: The Language Work of Social Media Influencers as ‘New Generation’ Copywriters

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This book investigates the processes and products of the language work of social media influencers (SMIs) and copywriters in the advertising industry.


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Beschrijving Routledge Focus on Language and Social Media: The Language Work of Social Media Influencers as ‘New Generation’ Copywriters

This book investigates the processes and products of the language work of social media influencers (SMIs) and copywriters in the advertising industry.


ISBN
9781032951263
Pagina's
152
Verschijnt
Serie
Routledge Focus on Language and Social Media
Rubriek
Taalkunde
Druk
1
Uitvoering
Hardback
Taal
Engels
Uitgever
Taylor & Francis Ltd

Taalkunde