The Fundamentals of Event Design provides a clear and accessible introduction to designing engaging, immersive and memorable event experiences. Moving beyond a traditional management-led approach, the book presents events as experience platforms shaped by emotion, interaction, storytelling and audience participation.
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The Fundamentals of Event Design provides a clear and accessible introduction to designing engaging, immersive and memorable event experiences. Moving beyond a traditional management-led approach, the book presents events as experience platforms shaped by emotion, interaction, storytelling and audience participation.