Routledge Focus on Business and Management
Marketing Models for Creative Success
Routledge Focus on Business and Management
Marketing Models for Creative Success
This book explores how K-pop’s strategic approach to content creation offers powerful lessons on building sustainable careers beyond algorithm dependency. It is tailored for scholars in media, digital culture, marketing, and creative industries, as well as creative entrepreneurs seeking new business strategies.
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This book explores how K-pop’s strategic approach to content creation offers powerful lessons on building sustainable careers beyond algorithm dependency. It is tailored for scholars in media, digital culture, marketing, and creative industries, as well as creative entrepreneurs seeking new business strategies.