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Management en Economie Economie en bedrijf

 

Boekhandel Douwes Den Haag

Routledge Critical Advertising Studies

Mapping the Media-Marketing Ecology

Jonathan (University of East London Hardy & Patricia Nunez Gomez & Iain (University of East London MacRury

Mapping the Media-Marketing Ecology

Routledge Critical Advertising Studies

Mapping the Media-Marketing Ecology

Routledge Critical Advertising Studies: Mapping the Media-Marketing Ecology

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This text examines the ongoing convergence of marketing and media across industries and formats and offers an authoritative analysis of branded content and forms of media-marketing integration. Providing an authoritative taxonomy for branded content advertising forms and formats, this book is a useful guide for students and researchers.

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Beschrijving Routledge Critical Advertising Studies: Mapping the Media-Marketing Ecology

This text examines the ongoing convergence of marketing and media across industries and formats and offers an authoritative analysis of branded content and forms of media-marketing integration. Providing an authoritative taxonomy for branded content advertising forms and formats, this book is a useful guide for students and researchers.

ISBN
9781041143758
Pagina's
168
Verschenen
Serie
Routledge Critical Advertising Studies
Rubriek
Economie en bedrijf
Druk
1
Uitvoering
Hardback
Taal
Engels
Uitgever
Taylor & Francis Ltd

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