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Consumer Behaviour

Applications in Marketing

Jaywant Singh & Robert East & Marc Vanhuele & Malcolm Wright

Consumer Behaviour

Consumer Behaviour

Applications in Marketing

Consumer Behaviour

 

Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the subject to help students consider not just the individual but also the market environment


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Beschrijving Consumer Behaviour

Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the subject to help students consider not just the individual but also the market environment.


ISBN
9781473919501
Pagina's
368
Verschenen
NUR
780
Druk
1
Uitvoering
Paperback / softback
Taal
Engels
Uitgever
SAGE Publications Ltd

Economie en bedrijf