Proposes innovations for firms and markets through the exploration of project management principles and methods and the effective integration of knowledge and innovation. The book includes reviews for conceptual bases, applications of theories, and cases of insertion of disruptive technologies and business models in new market offers.
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Proposes innovations for firms and markets through the exploration of project management principles and methods and the effective integration of knowledge and innovation. The book includes reviews for conceptual bases, applications of theories, and cases of insertion of disruptive technologies and business models in new market offers.