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Blue Ocean Strategy, Expanded Edition

How to Create Uncontested Market Space and Make the Competition Irrelevant

Renee A. Mauborgne & W. Chan Kim

Blue Ocean Strategy, Expanded Edition

Blue Ocean Strategy, Expanded Edition

How to Create Uncontested Market Space and Make the Competition Irrelevant

Blue Ocean Strategy, Expanded Edition

 

Expanded edition of this book which presents a systematic approach to making competition irrelevant in business and outlining principles and tools any organisation can create and capture untapped market spaces.


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€ 32,20

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Beschrijving Blue Ocean Strategy, Expanded Edition

A global phenomenon now published in a record 44 languages. Over 3.5 million copies sold. A bestseller across five continents.


ISBN
9781625274496
Pagina's
320
Verschenen
Rubriek
Economie en bedrijf
Druk
1
Uitvoering
Hardback
Taal
Engels
Uitgever
Harvard Business School Publishing

Economie en bedrijf