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Management en Economie Economie en bedrijf

 

Boekhandel Douwes Den Haag

Marketing and Psychology

Understanding Customer Behaviour with the ABC Approach

Tom Bowden-Green & Luan Wise

Marketing and Psychology

Marketing and Psychology

Understanding Customer Behaviour with the ABC Approach

Marketing and Psychology

 

This book explores how consumers behave by summarising relevant psychological theories and showing how these can be applied to marketing activities in practice. Exploring why we make purchases and how effective digital marketing can be, the book examines the psychological processes of decision-making relating to consumer behaviour.

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€ 49,95

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Beschrijving Marketing and Psychology

This book explores how consumers behave by summarising relevant psychological theories and showing how these can be applied to marketing activities in practice. Exploring why we make purchases and how effective digital marketing can be, the book examines the psychological processes of decision-making relating to consumer behaviour.

ISBN
9781032891149
Pagina's
264
Verschenen
Rubriek
Economie en bedrijf
Druk
1
Uitvoering
Paperback
Taal
Engels
Uitgever
Taylor & Francis Ltd

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