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Boekhandel Douwes Den Haag

Loyalty Myths

Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work

Wallard, Henri & Vavra, Terry G. & Aksoy, Lerzan & Keiningham, Timothy L.

Loyalty Myths

Loyalty Myths

Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work

Loyalty Myths

 

In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty all of them wrong or misconceived! Each of the beliefs in this book is debunked with real world examples.

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Beschrijving Loyalty Myths

In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty - all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data.

ISBN
9780471743156
Pagina's
272
Verschenen
NUR
780
Druk
1
Uitvoering
Hardback
Taal
Engels
Uitgever
John Wiley & Sons Inc

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