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Management en Economie Economie en bedrijf

 

Boekhandel Douwes Den Haag

Routledge Studies in Marketing

European Consumers in the Digital Era

Implications of Technology, Media and Culture on Consumer Behavior

European Consumers in the Digital Era

Routledge Studies in Marketing

European Consumers in the Digital Era

Implications of Technology, Media and Culture on Consumer Behavior

Routledge Studies in Marketing: European Consumers in the Digital Era

 

This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic.

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Beschrijving Routledge Studies in Marketing: European Consumers in the Digital Era

This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic.

ISBN
9781032204666
Pagina's
200
Verschijnt
Serie
Routledge Studies in Marketing
NUR
780
Druk
1
Uitvoering
Paperback / softback
Taal
Engels
Uitgever
Taylor & Francis Ltd

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