Management en Economie Economie en bedrijf

The Realities and Illusions of Defending Competitive Advantage

A Resource-Based View Perspective

Nieuw

This book delves into the enduring legacy and evolving relevance of the resource-based view (RBV) in strategic management and marketing. It addresses the critical question of whether RBV theory remains a viable tool for achieving sustained competitive advantage or if it has reached the limits of its applicability.

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Beschrijving The Realities and Illusions of Defending Competitive Advantage

ISBN: 9781041293606
Pagina's: 170
Verschenen: 10-08-2026
Rubriek: Economie en bedrijf

Druk: 1
Uitvoering: Hardback
Taal: Engels
Uitgever: Taylor & Francis Ltd

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