Management en Economie Bedrijfskunde Marketing

Brand Admiration

Building A Business People Love

Eisingerich, Andreas B. & MacInnis, Deborah J. & Park, C. Whan

Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management.

Geen levertijd

€ 32,20

Leverbaar: geen informatie beschikbaar

in winkelwagen naar verlanglijst

Beschrijving Brand Admiration

Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management.

ISBN: 9781119308065
Pagina's: 288
Verschenen: 03-10-2016
Rubriek: Marketing

Druk: 1
Uitvoering: Hardback
Taal: Engels
Uitgever: John Wiley & Sons Inc

Storytelling and Market Research

Showing how market researchers can get a seat at the decision-making table, this book is the essential guide to mastering storytelling techniques that can dramatically enhance the impact of research reports and presentations, commanding full audience engagement and buy-in.

Business to Business Marketing Management

Business to Business (B2B) markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. This textbook takes a uniquely international approach to this complex environment, the result of an international team of authors and real-life cases from across the globe.

Hyperconsumption

Diving deep into the world of corporate marketing, this incisive and eye-opening work shows how, in the hands of the corporation, business has become manipulative, divisive and disastrously at odds with the needs of the natural world.