Festival and Event Tourism and Hospitality Series
A Stakeholder's Perspective
Festival and Event Tourism and Hospitality Series
A Stakeholder's Perspective
The integration of Artificial Intelligence (AI) is revolutionizing the festival experience. This book addresses the potential challenges, and implications of AI adoption from the perspectives of stakeholders involved in organizing, attending, and sponsoring events.
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The integration of Artificial Intelligence (AI) is revolutionizing the festival experience. This book addresses the potential challenges, and implications of AI adoption from the perspectives of stakeholders involved in organizing, attending, and sponsoring events.