Lean Marketing & Sales Operations presents a practical, systems-oriented approach to applying Lean Thinking beyond the traditional factory floor and into the commercial organization. This book shows how to:
Define customer value and distinguish value-added work from waste
Map the Customer Acquisition Value Stream
Identify the hidden seven wastes of Marketing and Sales
Reduce Lead Time, waiting, rework, and unnecessary customer effort
Apply Kanban and WIP limits to Marketing and Sales
Design a Lean sales pipeline
Identify and manage commercial bottlenecks using flow and Theory of Constraints principles
Apply Standard Work and Poka-Yoke to reduce errors and stabilize performance
Improve Customer Experience through Lean flow
Build meaningful Lean metrics for customer, flow, quality, and business performance
Apply Kaizen, A3 thinking, PDCA, and structured problem solving
Build a Lean Marketing & Sales Operating System
Use automation and AI without simply accelerating waste or creating uncontrolled WIP
Designed for marketing and sales leaders, operations managers, Lean practitioners, consultants, business owners, industrial engineers, and professionals.
