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Management en Economie Bedrijfskunde Marketing

 

Boekhandel Douwes Den Haag

Sports Marketing

A Strategic Perspective

Mark R. (Kent State University Lyberger & Matthew D. (Marymount University Shank

Sports Marketing

Sports Marketing

A Strategic Perspective

Sports Marketing

 

This is the most authoritative, comprehensive and engaging introduction to sports marketing available. It is the only introductory textbook on this subject to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control.

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Beschrijving Sports Marketing

This is the most authoritative, comprehensive and engaging introduction to sports marketing available. It is the only introductory textbook on this subject to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control.

ISBN
9780367141653
Pagina's
796
Verschenen
Rubriek
Marketing
Druk
1
Uitvoering
Paperback
Taal
Engels
Uitgever
Taylor & Francis Ltd

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Marketing

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