Management en Economie Bedrijfskunde Marketing

Sports Marketing

A Strategic Perspective

Shank, Matthew D. & Lyberger, Mark R. (Kent State University, US)

This is the most authoritative, comprehensive and engaging introduction to sports marketing available. It is the only introductory textbook on this subject to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control.

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Beschrijving Sports Marketing

ISBN: 9780367141653
Pagina's: 796
Verschenen: 01-12-2019
NUR: 802

Druk: 1
Uitvoering: Paperback / softback
Taal: Engels
Uitgever: Taylor & Francis Ltd

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