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Management en Economie Bedrijfskunde Marketing

 

Boekhandel Douwes Den Haag

The Handbook of Brand Management Scales

Veronique (IESEG School of Management Pauwels-Delassus & Lia (University of Bath Zarantonello

The Handbook of Brand Management Scales

The Handbook of Brand Management Scales

The Handbook of Brand Management Scales

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The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions, and responses.This second edition has been comprehensively updated throughout to reflect the latest developments in the field.

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Beschrijving The Handbook of Brand Management Scales

The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions, and responses.This second edition has been comprehensively updated throughout to reflect the latest developments in the field.

ISBN
9781032865690
Pagina's
388
Verschenen
Rubriek
Marketing
Druk
1
Uitvoering
Paperback
Taal
Engels
Uitgever
Taylor & Francis Ltd

The Handbook of Brand Management Scales

The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions, and responses.This second edition has been comprehensively updated throughout to reflect the latest developments in the field.

Absolute Essentials of Social Marketing

Absolute Essentials of Social Marketing provides a comprehensive yet accessible guide to Social Marketing theory and practice, offering systematic approaches to influence behaviour for personal and social good through marketing principles and behavioural science.

AI Powered Insight

This book sheds light on the untapped potential of AI-driven analytics in market research, so that businesses can better understand and interact with their customers.

Marketing

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