Management en Economie Bedrijfskunde Marketing

Business to Business Marketing Management

A Global Perspective

Zimmerman, Alan & Blythe, Jim (Westminster University, UK)

Business to Business Marketing Management

Business to Business (B2B) markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. This textbook takes a uniquely international approach to this complex environment, the result of an international team of authors and real-life cases from across the globe.

Leverbaar

€ 77,00

Levertijd: ca. 4 tot 6 werkdagen

in winkelwagen naar verlanglijst

Beschrijving Business to Business Marketing Management

ISBN: 9780367757946
Pagina's: 520
Verschenen: 23-12-2021
NUR: 802

Druk: 1
Uitvoering: Paperback / softback
Taal: Engels
Uitgever: Taylor & Francis Ltd

Absolute Essentials of Marketing Research

This short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research. It takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations.

Tourism Marketing

Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together.

Customer Relationship Management (CRM) for Medium and Small Enterprises

Customer Relationship Management (CRM) systems are a growing topic among small and medium-sized enterprises, entrepreneurs, and solopreneurs, and it is completely clear that CRM is a tool that businesses should have in place to manage sales processes.

Marketing

terug meer