winkelwagen uitgebreid zoeken
print pagina
Management en Economie Bedrijfskunde Marketing

 

Boekhandel Douwes Den Haag

Routledge Studies in Marketing

International Competitiveness and Global Markets

Marketing Capabilities of Exporting SMEs

Mateja Bodlaj & Gregor Pfajfar

International Competitiveness and Global Markets

Routledge Studies in Marketing

International Competitiveness and Global Markets

Marketing Capabilities of Exporting SMEs

Routledge Studies in Marketing: International Competitiveness and Global Markets

 

This book provides a systematic review on the marketing capabilities of exporting small and medium-sized enterprises. It will be an essential resource for researchers and advanced students in international marketing, international business and management, entrepreneurship, and family business studies.

Nog te verschijnen

€ 196,85

Bezorgen: Zodra beschikbaar

Beschrijving Routledge Studies in Marketing: International Competitiveness and Global Markets

This book provides a systematic review on the marketing capabilities of exporting small and medium-sized enterprises. It will be an essential resource for researchers and advanced students in international marketing, international business and management, entrepreneurship, and family business studies.

ISBN
9781041088806
Pagina's
208
Verschenen
Serie
Routledge Studies in Marketing
Rubriek
Marketing
Uitvoering
Hardback
Taal
Engels
Uitgever
Taylor & Francis Ltd

Lean Marketing & Sales Operations

Lean Marketing & Sales Operations presents a practical, systems-oriented approach to applying Lean Thinking beyond the traditional factory floor and into the commercial organization. This book shows how to: • Define customer value and distinguish value-added work from waste • Map the Customer Acquisition Value Stream • Identify the hidden seven wastes of Marketing and Sales • Reduce Lead Time, waiting, rework, and unnecessary customer effort • Apply Kanban and WIP limits to Marketing and Sales • Design a Lean sales pipeline • Identify and manage commercial bottlenecks using flow and Theory of Constraints principles • Apply Standard Work and Poka-Yoke to reduce errors and stabilize performance • Improve Customer Experience through Lean flow • Build meaningful Lean metrics for customer, flow, quality, and business performance • Apply Kaizen, A3 thinking, PDCA, and structured problem solving • Build a Lean Marketing & Sales Operating System • Use automation and AI without simply accelerating waste or creating uncontrolled WIP Designed for marketing and sales leaders, operations managers, Lean practitioners, consultants, business owners, industrial engineers, and professionals.

The Handbook of Brand Management Scales

The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions, and responses.This second edition has been comprehensively updated throughout to reflect the latest developments in the field.

The Handbook of Brand Management Scales

The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions, and responses.This second edition has been comprehensively updated throughout to reflect the latest developments in the field.

Marketing

terug meer