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Management en Economie Bedrijfskunde Marketing

 

Boekhandel Douwes Den Haag

Routledge Focus on Nation Branding

Nation Branding in the Americas

Contested Politics and Identities

Efe (Towson University Sevin & Pablo Mino & Cesar (London School of Economics and Political Science) Jimenez-MartInez

Nation Branding in the Americas

Routledge Focus on Nation Branding

Nation Branding in the Americas

Contested Politics and Identities

Routledge Focus on Nation Branding: Nation Branding in the Americas

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This book provides an overview of nation branding in the Americas, an often neglected continent(s) in debates about the creation, dissemination and management of national images. It will particularly be of interest for students and researchers specialized in marketing, media and communication, and international relations.

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Beschrijving Routledge Focus on Nation Branding: Nation Branding in the Americas

This book provides an overview of nation branding in the Americas, an often neglected continent(s) in debates about the creation, dissemination and management of national images. It will particularly be of interest for students and researchers specialized in marketing, media and communication, and international relations.

ISBN
9780367539788
Pagina's
102
Verschijnt
Serie
Routledge Focus on Nation Branding
Rubriek
Marketing
Druk
1
Uitvoering
Paperback
Taal
Engels
Uitgever
Taylor & Francis Ltd

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