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Management en Economie Bedrijfskunde Marketing

 

Boekhandel Douwes Den Haag

Strategic City Branding

Insights from Asian Cities

Viriya Taecharungroj

Strategic City Branding

Strategic City Branding

Insights from Asian Cities

Strategic City Branding

Verschijnt binnenkort

 

Strategic City Branding: Insights from Asian Cities brings together concepts, case studies, and strategic management tools for effective city branding. This volume is an essential resource for city branding and marketing practitioners, postgraduate students beginning their research, and undergraduate students new to the topic.

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Beschrijving Strategic City Branding

Strategic City Branding: Insights from Asian Cities brings together concepts, case studies, and strategic management tools for effective city branding. This volume is an essential resource for city branding and marketing practitioners, postgraduate students beginning their research, and undergraduate students new to the topic.

ISBN
9781032959191
Pagina's
152
Verschijnt
Rubriek
Marketing
Druk
1
Uitvoering
Paperback
Taal
Engels
Uitgever
Taylor & Francis Ltd

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