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Management en Economie Bedrijfskunde Marketing

 

Boekhandel Douwes Den Haag

Routledge Focus on Business and Management

Nostalgic Branding in the Toy Industry

Magdalena Grebosz-Krawczyk & Kamil Lubinski

Nostalgic Branding in the Toy Industry

Routledge Focus on Business and Management

Nostalgic Branding in the Toy Industry

Routledge Focus on Business and Management: Nostalgic Branding in the Toy Industry

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This book explores the essence of nostalgic branding by presenting the concept of nostalgia, analysing nostalgic attitudes and consumer behaviour, and illustrating how to position nostalgic brands using the toy market as an example.

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Beschrijving Routledge Focus on Business and Management: Nostalgic Branding in the Toy Industry

This book explores the essence of nostalgic branding by presenting the concept of nostalgia, analysing nostalgic attitudes and consumer behaviour, and illustrating how to position nostalgic brands using the toy market as an example.

ISBN
9781032998008
Pagina's
134
Verschijnt
Serie
Routledge Focus on Business and Management
Rubriek
Marketing
Druk
1
Uitvoering
Paperback
Taal
Engels
Uitgever
Taylor & Francis Ltd

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