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Management en Economie Bedrijfskunde Marketing

 

Boekhandel Douwes Den Haag

Ingredient Branding

Making the Invisible Visible

Philip Kotler & Waldemar Pfoertsch

Ingredient Branding

Ingredient Branding

Making the Invisible Visible

Ingredient Branding

 

An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing.

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Beschrijving Ingredient Branding

An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing.

ISBN
9783642042133
Pagina's
393
Verschenen
Rubriek
Marketing
Druk
1
Uitvoering
Hardback
Taal
Engels
Uitgever
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Lean Marketing & Sales Operations

Lean Marketing & Sales Operations presents a practical, systems-oriented approach to applying Lean Thinking beyond the traditional factory floor and into the commercial organization. This book shows how to: • Define customer value and distinguish value-added work from waste • Map the Customer Acquisition Value Stream • Identify the hidden seven wastes of Marketing and Sales • Reduce Lead Time, waiting, rework, and unnecessary customer effort • Apply Kanban and WIP limits to Marketing and Sales • Design a Lean sales pipeline • Identify and manage commercial bottlenecks using flow and Theory of Constraints principles • Apply Standard Work and Poka-Yoke to reduce errors and stabilize performance • Improve Customer Experience through Lean flow • Build meaningful Lean metrics for customer, flow, quality, and business performance • Apply Kaizen, A3 thinking, PDCA, and structured problem solving • Build a Lean Marketing & Sales Operating System • Use automation and AI without simply accelerating waste or creating uncontrolled WIP Designed for marketing and sales leaders, operations managers, Lean practitioners, consultants, business owners, industrial engineers, and professionals.

The Handbook of Brand Management Scales

The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions, and responses.This second edition has been comprehensively updated throughout to reflect the latest developments in the field.

The Handbook of Brand Management Scales

The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions, and responses.This second edition has been comprehensively updated throughout to reflect the latest developments in the field.

Marketing

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