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Management en Economie Bedrijfskunde Marketing

 

Boekhandel Douwes Den Haag

Adventures in Misplaced Marketing

Rotfeld, Herbert Jack

Adventures in Misplaced Marketing

Adventures in Misplaced Marketing

Adventures in Misplaced Marketing

 

The modern marketing concept, with its focus on creating consumer satisfaction, makes marketing seem beyond reproach. Instead of its successes and failures, this work covers the uses, and frequent abuses, of marketing analysis.

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Beschrijving Adventures in Misplaced Marketing

The modern marketing concept, with its focus on creating consumer satisfaction, makes marketing seem beyond reproach. Instead of its successes and failures, this work covers the uses, and frequent abuses, of marketing analysis.

ISBN
9781567203523
Pagina's
248
Verschenen
Rubriek
Marketing
Druk
1
Uitvoering
Hardback
Taal
Engels
Uitgever
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